12 cr users. 2x more affluent. 60% under 25-35.
Why LinkedIn is important for the Indian Marketer
12 cr users. 2x more affluent. 60% under 25-35.
Pulpkey is a full-service influencer marketing agency. LinkedIn influencer marketing is our latest offering.
A new wave of creators has emerged on LinkedIn. We help you plan and strategize campaigns to tap into this powerful new distribution channel.
500 +
Engaged Influencer Network
20 +
Campaigns
200 +
Content Pieces Produced
5x
Average ROI Increase
Get to read all the casesDownload Pulpkey's linkedin deck
Everything managed from A to Z -- with a dedicated expert by your side
13 cr desi users
There are around 13CR LinkedIn users in India, 2nd highest in the world after the US
60% users are aged 25-34
Almost 60% of the users are in the 25-34 age bracket, compared to 36% on Instagram
most relevant audience
LinkedIn has a high proportion of relevant audience that can turn into actual consumers
high trustability
4/5 users are more likely to click a link they see on LinkedIn when put against other platforms
industry leader, professionals
Creators are industry leaders and their voices are actually taken seriously by their followers
premium, affluent
For brand positioning among a premium segment, there is no better platform
No road is long
with good company
Learn more about linkedin influencer marketing
What is LinkedIn Influencer Marketing?
LinkedIn Influencer Marketing is when brands collaborate with professionals who have built a strong voice and following on LinkedIn to talk about their product, service, or story -- in a way that feels authentic, not promotional.
Many Indian brands now use LinkedIn to amplify TVCs, digital campaigns, product launches, and more.
Whether you're a B2B SaaS brand, a D2C service, or even a consumer brand targeting professionals -- LinkedIn acts as a powerful content seeding platform to reach audiences who are informed, influential, and financially capable.
If you want your content to reach India’s professional class -- founders, CXOs, marketers, decision-makers -- this is where you plant the seed.
How is LinkedIn different from Instagram or YouTube for influencer campaigns?
Instagram = vibes. YouTube = depth.
LinkedIn = conversations that convert.
It’s where CXOs, marketers, startup folks, and team leads hang out.
No filters, just facts -- and credibility.
If your product solves a real-world problem or needs to build trust, LinkedIn wins.
Who is a LinkedIn influencer?
A LinkedIn influencer in India could be a founder, growth lead, marketer, product designer, or an employee in a company -- basically someone who posts smart, helpful content and has an engaged professional audience. Think less trending audio, more thought leadership.
What type of content works best for LinkedIn influencer marketing in India?
Content that feels real, adds value, and gets people talking. Here’s what consistently performs:
- ✅ Personal storytelling -- “Here’s what I learned while using X” hits harder than a plain product plug
- ✅ Soft brand mentions -- when creators share their experience without sounding scripted
- ✅ Carousel posts -- swipeable, insight-packed, and super shareable
- ✅ Polls with context -- invite engagement and spark conversation
- ✅ Opinions on ads, campaigns, or brand moves -- creators giving their take on a trending TVC or digital campaign works brilliantly for content seeding
Basically, if it’s relatable, smart, and scroll-stopping -- it works.
How do I find the right LinkedIn influencers for my brand?
Start with your audience -- who are you trying to reach?
Then look for creators who:
- ✅ Post consistently
- ✅ Speak your industry’s language
- ✅ Have smart, engaged comments (not just “nice post”)
- ✅ Are respected, not just followed
Or skip the digging -- Pulpkey already has a vetted list, across industries and regions