Behrouz Biryani - Celebs
Behrouz Biryani - Celebs
Brief
Behrouz Biryani approached Pulpkey with a unique challenge -- to find the right faces that could match the brand’s premium, rich, and culturally rooted identity. The ask was not just to run a campaign, but to build an always-on pipeline of celebrity-led collaborations that would keep the brand relevant throughout the year across key moments and seasons. They wanted talent who felt aspirational yet authentic, and who could carry forward the legacy, charm, and indulgence that Behrouz stands for -- all without diluting its premium tone.
Strategy and Planning
Pulpkey created a long-term celebrity strategy focused on talent that could naturally embody the brand’s values -- elegance, tradition, and richness. For instance, Saif Ali Khan brought royal lineage and effortless sophistication, making him the perfect fit for Eid. Raveena Tandon and Soha Ali Khan Pataudi added cultural grace and timeless appeal for festive storytelling. Tisca Chopra and Chitrangda Singh offered refined charm, while Sharad Kelkar and Shekhar Suman brought warmth and relatability to the family table. Gauahar Khan, Zaid Darbar, and Divya Dutta added diversity and regional resonance, helping the brand reach wider yet relevant audiences. Each collaboration was tailored -- from home shoots for authenticity to studio setups for visual grandeur. This always-on structure ensured Behrouz stayed top-of-mind across occasions. The campaign has crossed 20.5M views, 6.29M reach, 546K+ likes, with an estimated 315K saves and 195K shares, making it a standout execution in celebrity-led digital storytelling.
Performance
Creators
12
Content Made
16
Total Likes
546443
Total Comments
2189
Views
20.5M
Reach
6.2M
Saves
315K
Shares
195K
Top Comments
Behrouz serves d best biryani in hyderabad
Today I ordered biryani first time from behrouz in Bangalore and Masha Allah the biryani was yummy 😋 The royal biryani tag suits you guys ❤
@behrouzbiryani bestttttt biryani 😍❤️
I personally taste Behrouz Biryani. Very nice cook and good flavour . Taste was amazing. Grt.
Bilkul kuch pal behrouz se khas banty hai👏👏👏👏😍😍😍😍😍
I really like the mutton biryani. So So good. And these are such classy content. Keep going..
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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