Kérastase
Kérastase
Brief
Kérastase, a global luxury haircare brand, collaborated with Pulpkey to craft an elegant, aesthetic-first influencer campaign in India. The objective was to subtly position Kérastase as a premium, high-efficacy brand that offers salon-like results at home. The content needed to highlight transformation, routine, and sensory experiences through creators who resonate with self-care, beauty, and luxury wellness.
Strategy and Planning
We partnered with 4 creators known for their minimal, aspirational beauty content. Each creator showcased their Kérastase routine through clean visuals, lush hair transformation shots, and personal voiceovers, emphasizing the brand’s promise of luxury care. From styling transitions to texture shots, the storytelling remained intimate and premium -- aligning with Kérastase’s global tone. We ensured the product stayed central without being overly commercial, encouraging curiosity and trials through subtle luxury cues.
Performance
Creators
4
Content Made
4
Total Likes
6.6K
Total Comments
67
Views
204.6K
Reach
36.9K
Saves
112
Shares
48
Top Comments
I’ve used the Genesis serum and it really helped me with my hair fall
Their results are fab 😍
Added to my shopping basket 😍
Neeed thesee right noww🙌🏻✨
Have to try them😍😍😍
These products looks good
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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