Amazon Home Improvement
Amazon Home Improvement
Brief
Amazon’s Home Improvement category partnered with Pulpkey to amplify two key narratives: the wide range of quality home improvement products available on the platform, and the value-driven sale events like Prime Day, Great Indian Festival, and themed property days such as Diwali Cleaning Days, Home Shopping Spree, and Smart Home Days. The core goal was to build relevance and utility through creator-led content that showcased how Amazon’s offerings could solve everyday household problems -- all while seamlessly plugging in sale-driven messaging, deals, and urgency.
Strategy and Planning
We collaborated with 14 creators across home, DIY, utility, and lifestyle genres. The creative direction focused on building content that was problem-led, product-forward, and sale-aware -- integrating Amazon’s vast selection with real-life domestic scenarios. Each video addressed specific pain points (like disorganized bathrooms, dirty corners, tool needs, or home safety issues) and solved them using Amazon’s products. Creators also highlighted the timing of their finds -- syncing their content with ongoing events like the Great Summer Sale or Smart Home Days. We ensured product visibility remained central but the storytelling stayed organic, practical, and relatable, making it native to Reels while still promotional.
Performance
Creators
14
Content Made
15
Total Likes
129.4K
Total Comments
13.5K
Views
11.5M
Reach
4.81M
Saves
420K
Shares
260k
Top Comments
Why is this reel SO satisfying to watch?? Instant urge to fix everything in my house 😂🛠️
Adding every single product shown here to my cart rn 🧺✨
Bathroom ka makeover dekh ke toh meri mummy bhi impress ho gayi 😂🛁
Arre waah, yeh paint hack toh sach mein kaam ka hai 👌
This kind of content is what makes me believe in DIY magic 👏👏
Ghar ka makeover Amazon se itna easy ho gaya?
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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