instagram. youtube. visual content. full service. reels. shorts. long form. stories.
instagram. youtube. visual content. full service. reels. shorts. long form. stories.
Pulpkey is a full-service influencer marketing agency. We specialize in creator-powered storytelling on Instagram and YouTube -- trusted by ambitious brands.
We craft effective strategies, from brand awareness to conversion-led campaigns.
30 lakhs +
Influencer Network
10k +
Campaigns
15 lakhs +
Content Pieces Produced
5x
Average ROI Increase
Everything managed from A to Z -- with a dedicated expert by your side
Influencer Search
We bring you handpicked creators who get your vibe. No pushy pitches, ever
Creative Strategy
We know what it takes to make it work -- and we make creative decisions collaboratively with you
Content Guidelines
Content is queen, king, and everything in between. We make sure it’s on point
Trend Research
We stay ahead of the curve with trend insights that work -- always up to date
Compliances, Contracting
We ensure everything is compliant and contractually sound.
Reporting, Analytics
Clean, clear, and visually slick reports that actually tell a story
No road is long
with good company
Learn more about influencer marketing
How much do influencers actually charge in India? Asking for a brand. 😉
Influencer rates in India are as diverse as the country itself!
- Micro-influencers (10K–50K followers): ₹5K–₹25K/post
- Mid-level influencers: ₹25K–₹2L/post
- Celeb-level influencers? You're looking at ₹5L and above 💸
Pro tip: Rates depend on content type, usage rights, and negotiation skills.
Is Instagram still king for influencer marketing in India?
Oh yes -- Instagram Reels are where the magic happens! YouTube still rules for long-form content. LinkedIn is on the rise for a new kind of creators 🙌
What’s the difference between an influencer and a content creator? Or is it just new lingo?
Great question! Not all content creators are influencers -- and not all influencers create great content.
- Creators focus on making content (videos, reels, art, etc.)
- Influencers build community and influence buying behavior
How do brands avoid cringe influencer collabs?
Ah, the dreaded mismatch.
To avoid it:
- Know your audience (and theirs)
- Don’t just chase follower count -- look for authenticity
- Always vet past content (no surprise rants from 2017, please)
A good agency (hi!) makes sure it’s a brand fit, not a brand flop.
How long does it take to see results from an influencer campaign?
Fast trends, slow burn -- both exist.
- Quick bursts: Product drops, flash sales, launches = instant buzz
- Long-term plays: Brand building, perception, community = 3–6 months.
Set clear goals upfront -- sales? awareness? content? -- and measure accordingly.
What kind of content works best for influencer collabs in India?
Depends on the platform, but here’s what’s killing it right now:
- Instagram Reels with relatable storytelling
- YouTube reviews + how-tos
- Meme + trend-jacking content
- Unboxing and reaction videos
- Day-in-the-life content for lifestyle brands
Do influencers really impact buying decisions in India? Or is it just hype?
Real talk -- influencers absolutely influence buying decisions.
Whether it’s your cousin ordering that viral lipstick or a CEO signing up for a SaaS tool after a LinkedIn post -- creators shape opinions daily.
In a country where trust is everything, a familiar face recommending something? That hits different.
How do I keep influencer campaigns fresh over time?
- Try new content formats (Reels, Lives, Podcasts)
- Explore UGC and brand ambassador programs
- Collaborate during festivals, events, or trending moments
- Involve creators early -- not just as a megaphone, but as co-creators
How do I know if an influencer has real followers?
Check these:
- Engagement rate (likes + comments vs. followers)
- Quality of comments (avoid the “nice pic” bots)
- Consistency of posts and stories
Or better -- let an agency (like us) run a credibility check using tools
What’s one underrated tip for influencer success in India?
Give creators freedom.
They know their audience best -- don’t make them sound like a brochure.
Brands that collaborate, not dictate, usually win the internet.
Is influencer marketing better than traditional ads in India?
They serve different goals, but influencer marketing often feels more personal, trusted, and targeted -- especially with Gen Z & millennials.
And bonus: it’s cheaper and way more shareable.
How do tier-2 & tier-3 cities respond to influencer marketing?
With massive love
Regional creators in Hindi, Tamil, Bengali, Marathi, etc. drive hyperlocal influence and have deep audience trust. These markets are booming -- don’t ignore them!