Zara Ismail Building Mumbai
Zara Ismail Building Mumbai
Brief
Zara wanted to promote its flagship store located in the iconic Heritage Ismail Building in Fort, South Mumbai -- Asia’s largest Zara store. The goal was to create awareness about the property's grandeur and its premium collection offerings by targeting a Mumbai-based audience through influencer-led storytelling. Creators were asked to either visit the location to subtly showcase the property or feature Zara products with a nod to the store's uniqueness and heritage location.
Strategy and Planning
Pulpkey collaborated with 5 Mumbai-based fashion creators to produce subtle, aesthetic content that highlighted both Zara’s appeal and the charm of the Heritage Ismail Building. We offered two creative routes -- showcasing Zara products at home or filming outside the Fort store -- ensuring the focus remained on lifestyle and location over hard branding. The goal was to drive awareness and footfall through stylish, organic storytelling that blended fashion with culture. The campaign generated over 67K views and 46K+ likes, delivering high engagement and strong local buzz.
Performance
Creators
5
Content Made
5
Total Likes
46k
Total Comments
273
Views
67K
Saves
3K
Shares
1.5K
Reach
20k
Top Comments
Nice I really like the new @zara location!
Fort is by far one of the my favorite spots to visit time and again for its architecture. I feel like I'm in a different country altogether when I'm here
I be there always 😂😅 my main shopping spot my brand ❤️🔥
Always the most attractive 😩🔥🔥🔥 also I love those heels 😍😍😍😍
I always love hanging out here. Best exp of shopping
What a lovely presentation
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
©2025 Pulpkey Mediatech Private Limited