Urban Company - Cleaning
Urban Company - Cleaning
Brief
Urban Company wanted to drive awareness and trials for its Kitchen Deep Cleaning service by positioning it as a superior, hassle-free alternative to traditional maid-based cleaning. The campaign targeted urban women aged 25–45 who take pride in maintaining a hygienic and aesthetically pleasing kitchen. With common issues like grease buildup, appliance stains, and unreliable maid services, the focus was on showcasing UC’s expert-led, appliance-specific, and flexible cleaning solutions.
Strategy and Planning
Pulpkey collaborated with couple creators, chefs, and lifestyle influencers -- voices that naturally fit into home, kitchen, and family hygiene conversations. The content was built around real-life scenarios, visual transformations, and subtle storytelling around daily cleaning challenges. From chefs emphasizing kitchen hygiene to couples sharing weekend deep-clean moments, the campaign stayed relatable yet aspirational. The approach helped position UC cleaning as not just effective, but also thoughtful and necessary in modern Indian homes.
Performance
Creators
7
Content Made
8
Total Likes
26.5K
Total Comments
327
Views
1.24M
Reach
498.3K
Saves
20K
Shares
12K
Top Comments
We do the same after @goku_thegingercat graces our sofa with his fur😂
Amazing.. booking the service right away…!
@urbancompany is our saviour too!
Love the thought you put behind each of your brand partnership reels 👏
Why am I loving this advert ❤️❤️❤️❤️❤️
I have never seen any other creator make ads this fun & worth watching till the end.. love your creativity to the core since forever ❤️
Urban Bro to Popshaa’s rescue🥹🧿
Calling them up nowwww @urbancompany !!
@urbancompany is my go to for the bathroom 😍
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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