SweetTruth Honest Confession
SweetTruth Honest Confession
Brief
Sweet Truth, a premium Western desserts brand, partnered with Pulpkey to run a giveaway-led influencer campaign titled “Honest Confessions with Sweet Truth.” The idea was simple yet striking -- influencers were asked to reveal a funny, personal secret they’d never shared before, building relatability and intrigue. This light-hearted reveal was then cleverly connected to Sweet Truth’s brand promise: desserts made with no hidden ingredients -- just pure indulgence. The tone was playful, smart, and premium, aligning with the brand's aesthetic while keeping the content honest and engaging.
Strategy and Planning
Pulpkey collaborated with a handpicked mix of 15 macro and mid-tier creators known for their humor, storytelling, and premium on-screen presence. The lineup featured names like Rahul Dua, RJ Karishma, Srishti Patch, Tanya Khanijow, Jesse Lever, Varun Sood, and Deeksha Khurana, each bringing their unique voice to the idea of sharing a never-before-told, funny personal confession. Content followed a consistent structure -- a relatable story, a moment of truth, and a seamless tie-in with Sweet Truth’s promise of desserts made with no hidden ingredients. Aesthetic framing, pastel cutlery, and minimal branding were maintained across all reels to preserve the brand’s clean, indulgent image. The campaign garnered 14.17M views, 8.96M reach, 1.07M likes, with an estimated 460K saves and 280K shares, proving that honest content, when done right, truly delivers.
Performance
Creators
15
Content Made
15
Total Likes
1.07M
Total Comments
5.45K
Views
14.17M
Reach
8.96M
Saves
460K
Shares
280K
Top Comments
Once, we celebrated father's day and i took some of the cake to office next day. I kept it in the fridge but forgot to take it out after lunch. So, I took it out after 2 days the cake was still fresh & yummy so everyone at table enjoyed it but I didn't tell anyone that its from father's day celebration. As we were having the last bite a colleague came & said is it the same box that you kept in fridge that day, she used to keep eye on everyone's food in fridge so i couldn't deny. And everyone was like ab toh kha liya 😂 this way my little secret got exposed but we all laughed it out 😂❤️
mango cheese cake is still left, am I invited lol 🦕❤️🩹
Hello team , any minimum order limit?
Sweet truth cheesecake is the bomb...😍
Hehe....yeah i asked my husband to buy some chocolates for all kids at a huge family gathering during a shaadi in November. He brought extras. I distributed them and had quite a few left which I said i will distribute while leaving. Kept them in the bag. Brought them home ate them. And for my mom and my husband , they were all given to kids. Had a good 8 chocolates to myself.sweet tooth hai toh aisa hojata hai !! #HonestConfessionsWuthSweetTruth
Superb cake. I really love the collection, SweetTruth. Our family are fully into in
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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