Korean Beauty
Korean Beauty
Brief
This Korean Beauty campaign was part of a broader initiative to spotlight high-quality, science-backed Korean skincare in the Indian market. The brand aimed to promote the core principles of K-beauty -- multi-step skincare rituals, gentle formulations, and glowing results -- through influencer-led content that felt aspirational yet relatable. The focus was to position K-beauty not just as a trend, but as a trusted skincare philosophy, especially among Gen Z and millennial audiences seeking reliable, skin-first solutions.
Strategy and Planning
We collaborated with skincare and beauty creators known for their credibility, consistency, and deep engagement within the skincare community. These creators were selected for their ability to break down ingredient science, talk about routines, and showcase real results -- while keeping content visually aesthetic and educational. Whether it was a “5-step Korean routine” or “best K-beauty picks for Indian skin,” the content leaned into authenticity and everyday skincare storytelling. This resulted in over 1.2M views, 260K+ reach, and 41K+ likes, making Korean Beauty stand out in a saturated beauty space with honest, glowing impact.
Performance
Creators
6
Content Made
6
Views
1.2M
Reach
261K
Total Likes
41K
Total Comments
1.5K
Saves
18k
Shares
9k
Top Comments
Seems so effective ❤️
Love this brand 🔥
let’s get shopping 👏
Korean Skincare is 🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽
That pack looks good
I am highly tempted to try this myself
Share link pls
Korean are so costly in general 😍😍 but gives great result I guess
Link plz
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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