ITC Bingo
ITC Bingo
Brief
Bingo, one of ITC’s most dynamic snacking brands, partnered with Pulpkey to execute a series of always-on and event-led influencer campaigns across its sub-brands -- including Mad Angles, Tedhe Medhe, and Bingo Original. From spotlighting new TVCs and driving product trials to experiential stunts like the Martin Garrix concert collab, Bingo wanted to stay top-of-mind with Gen Z and millennial snackers across India. The goal was to deliver entertaining, relatable, and sometimes quirky content across cities and platforms, while aligning with each sub-brand’s unique personality and moment marketing goals.
Strategy and Planning
Pulpkey deployed a highly tailored strategy for each campaign burst. For Mad Angles, we leaned into topical humour, trending formats, and creator-driven reinterpretations of the brand’s signature edge -- tying into massy moments and scrollable memes. With Tedhe Medhe, the approach was hyper-local: we activated regional creators (including UP-based influencers) who brought their unique dialect and comedy formats to drive hometown connect and virality. For the Martin Garrix event, the vibe shifted -- high-energy, music-aligned creators were cast to blend the youth culture of concerts with Bingo’s spontaneous brand DNA. Across all formats -- Reels, Stories, collab posts -- we kept content snackable, expressive, and rooted in fun. From commentary-led posts to street-style skits and bold packaging reveals, the campaigns helped Bingo reach wide, engage well, and stay culturally plugged in.
Performance
Creators
13
Content Made
13
Total Likes
104.8K
Total Comments
523
Views
1.51M
Reach
619.7K
Saves
25K
Shares
14K
Top Comments
Mera favourite tedhe medhe
Eat phir repeat 🤣🤣
Bingo tedhe medhe😂😂😂
18 k Mad angles mereko bhi chahiye😂😂😂
Bring back Bingo Hatke Jhatke! It was your best product no clue why you guys discontinued it.
what a great way to promote - loved it
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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