Faasos
Faasos
Brief
Faasos, one of Rebel Foods' most iconic brands, has been working with Pulpkey over the years to stay relevant across youth-driven platforms. Known for its bold wraps and snappy branding, Faasos is targeted toward an urban, young audience looking for quick, tasty meals with attitude. This campaign focused on building thumb-stopping content for social media, especially through comedy, VoxPop-style formats, and culturally timed moments like IPL season, where food and fandom go hand in hand.
Strategy and Planning
Pulpkey engaged a compact set of high-impact creators across entertainment, street interviews, and humor -- content genres that speak directly to Faasos’ Gen Z and millennial base. From relatable “what’s your go-to wrap?” VoxPop content to IPL match-day snack skits, we ensured the tone remained sharp, snackable, and platform-native. The content doubled as organic entertainment and brand-owned assets, positioning Faasos not just as a food brand but a digital-first personality. Whether it was a scroll-break moment on Instagram or a punchline mid-reel, Faasos became the flavorful interruption in every feed.
Performance
Creators
6
Content Made
18
Total Likes
136K
Total Comments
958
Views
6.18M
Reach
2.04M
Saves
92K
Shares
54K
Top Comments
Not gonna lie, I paused mid-scroll just to watch this again 😂🔥
Who needs therapy when Faasos drops content like this 😭🫶
You had me at wrap 🌯
Bhai wrap khaane ka mann toh pehle se tha, ab toh reel dekh ke bhookh double ho gayi 😭🌯
banda toh har baar fire content laata hai 🔥 Mazaa aa gaya
IPL ho ya office break – Faasos wrap toh fix hai boss 😎
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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