EatSure
EatSure
Brief
EatSure, the multi-brand food delivery platform by Rebel Foods, collaborated with Pulpkey to promote the app as a go-to destination for trusted food brands like Oven Story, Behrouz Biryani, Faasos, and more. The campaign aimed to build cultural relevance by tapping into trending personalities who bring built-in recall and emotional resonance, positioning EatSure as both convenient and pop-culturally connected.
Strategy and Planning
To amplify visibility, we brought in a mix of nostalgic and viral icons -- including Alok Nath (with his sanskari image), Johnny Lever (a comedy legend), and Falguni Pathak (the 90s pop sensation), alongside creators like RJ Karishma, Jamie Lever, and Niharicka Singh. The content ranged from comedic sketches to slice-of-life situations, all subtly promoting the variety and convenience EatSure offers. With each creator speaking to their unique audience in a fun, brand-relevant tone, the campaign made EatSure feel like an app that’s everywhere -- on your phone and in your culture.
Performance
Creators
12
Content Made
12
Total Likes
1.21M
Total Comments
3.07K
Views
18.20M
Reach
10.32M
Saves
520K
Shares
310K
Top Comments
I’m happy for the delivery partner. Great thought @eatsurenow 🙌❤️
Thanks for this! Downloading eat sure right NOW 😂. LOVE YOU ❤️
Beautifully done 👏
Wow needed this app
That rollercoaster! The dramaa! Need some cheese to recover
Order on Eat sure and Be Sure
Wah sahi अब तो Navratri खेल के आने के बाद no tention order on Eat सुर
👏 I love eat sure 😌
I’m happy for the delivery partner. Great thought @eatsurenow 🙌❤️
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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