Belgian Waffle
Belgian Waffle
Brief
The Belgian Waffle Co, India’s leading waffle brand with 600+ stores across 190+ cities, partnered with Pulpkey to amplify two key dessert offerings -- the Gourmet Waffle range and the summer-special Sundae Combos. The goal was to highlight premium indulgence and refreshment, driving both in-store footfall and brand affinity. From luxury dessert moments to relatable day-in-the-life cravings, the brand wanted to stay top-of-mind across tier-1 cities. As part of an ongoing influencer program, this campaign featured a burst of storytelling-driven, aesthetic-first content that celebrated joy, flavour, and mood.
Strategy and Planning
Pulpkey activated a mix of food, lifestyle, and Gen Z-facing creators across key cities, tailoring content to match each product’s mood. For Gourmet Waffles, the direction leaned into luxury dessert narratives -- think POVs, mood meters, and visual flair. For Sundaes, the focus shifted to relatability -- creators built casual, slice-of-life content around post-work relaxation, weekend vibes, or spontaneous cravings. As a retainer client, Belgian Waffle Co benefits from our deep brand understanding and agility in casting, ideation, and content execution. This campaign was yet another example of how we balance storytelling with sharp visual appeal, keeping the brand relevant and deliciously present year-round.
Performance
Creators
10
Content Made
10
Total Likes
202K
Total Comments
705
Views
10.54M
Reach
4.74M
Saves
215K
Shares
125K
Top Comments
Love the rocky road Waffle 😍
Belgian waffle co k waffles are my fav ❤️❤️❤️
I tried almost all the waffels from every brand in India... No one can beat this one❤️
Now I also know what I am going to eat on 19th July.
The triple chocolate waff wich is a treat to your soul
Is it available on Zomato or swiggy?
How much did you pay for all of this ?
Their mango cheesecake waffle is 😍
Wow vl definately try Belgian waffle😍
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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