Amazon Travel Bidet
Amazon Travel Bidet
Brief
While Indian travelers often face discomfort using bathrooms abroad, Amazon identified a unique gap: travel bidets. The objective was to normalize this underrated travel essential while driving awareness and purchases from Amazon’s hygiene and travel utilities section. The aim was to blend humor, relatability, and practicality -- highlighting how a small product could solve a big problem for Indians traveling globally.
Strategy and Planning
Pulpkey curated a cohort of women-led travel creators known for candid, engaging content. We leaned into meme-style humor, reaction-led storytelling, and cultural contrasts to highlight the bidet as a smart (and hilarious) travel companion. From quirky hotel bathroom reviews to exaggerated “missing India” moments, the campaign kept it fun, real, and ultra-shareable -- sparking both laughs and clicks.
Performance
Creators
4
Content Made
4
Total Likes
5K
Total Comments
199
Views
338.8K
Reach
195.3K
Saves
2.8K
Shares
1.4K
Top Comments
I laughed AND learned. Amazon deserves a Nobel for this 😂🙌
Foreign gaya tha par dil aur potty dono yahin reh gaya tha 🥲
Brb adding this to my travel essentials right next to my passport 💀
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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