Amazon Sports
Amazon Sports
Brief
As part of their Get Fit Days property, Amazon Sports wanted to amplify awareness of its expanding collection of fitness gear, activewear, and sports accessories. The objective was to highlight Amazon as a reliable destination for high-quality sports products -- from badminton rackets and bicycles to gym wear and home workout tools. The campaign needed to feel energetic, motivational, and seamlessly integrated into fitness and lifestyle content that could resonate across a broad urban and semi-urban audience.
Strategy and Planning
Pulpkey onboarded 10 creators with a mix of fitness, cycling, badminton, and athleisure content backgrounds. The goal was to keep the content performance-oriented while being relatable -- creators showed off routines, home workouts, riding trails, and gym prep with Amazon gear featured organically. Influencers like @shivank.bhalla10 and @an_badminton98 tapped into their niche with engaging demonstrations, while others like @thecombatace and @digvijaylifestyle brought in versatility across sports categories. The content balanced motion-heavy edits, voiceovers, and POV formats, making it both inspirational and shoppable.
Performance
Creators
10
Content Made
12
Total Likes
120.3K
Total Comments
4.9K
Views
2.69M
Reach
854.8K
Saves
135K
Shares
92K
Top Comments
Laoo idhar bhejdo bhai prep mai kaam ayega daily empty stomoch cardio 😎
Bhut achhi cycle wah
Amazing cast 🔥 @amazondotin Sales ⬆️ 1000x
I’m going to shop!
I am buying this cycle❤️😍
I absolutely love the badminton features, amazon is great
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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