Amazon Parenting wanted to build a strong content-led presence among millennial and Gen-Z parents by focusing on its child-friendly offerings -- from educational toys and no-screen activity kits to parenting essentials. The goal was to tap into real parenting moments and concerns like screen time, child development, playtime bonding, and everyday challenges, while softly integrating the ease and variety offered by Amazon’s platform.
Pulpkey curated 23 creators who are either active parent influencers or creators from parenting communities. The content reflected everyday situations -- like keeping kids entertained without screens, DIY playtime, school prep, and bonding activities. Each video subtly showcased Amazon products or categories while keeping relatability, emotional connect, and light humor at the forefront. The campaign was also aligned with seasonal moments like back-to-school and summer break.
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Such a beautiful idea! Love how this keeps kids engaged without screens 💛📚
This is what parenting content should look like -- real, helpful, and heartwarming ✨
Just shared this with my mom group
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Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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