Amazon Furniture
Amazon Furniture
Brief
Amazon wanted to drive awareness around its wide range of functional and stylish furniture available online -- especially products that can easily be integrated into modern Indian homes. The goal was to build trust around buying furniture online by highlighting design, practicality, space-saving features, and the ease of doorstep delivery and assembly. The campaign was also timed to coincide with key seasonal events like Prime Day and Great Indian Festival.
Strategy and Planning
Pulpkey onboarded creators from diverse niches including home interiors, lifestyle, and fitness to showcase how Amazon Furniture fits effortlessly into real lives. Each video demonstrated use-cases like space hacks, budget styling, or unboxing and setup, while subtly integrating event-driven offers and brand assurance. The visual tonality was clean and informative, aiming to shift consumer hesitation into confident exploration.
Performance
Creators
7
Content Made
7
Total Likes
26.6K
Total Comments
1.6K
Views
1.58M
Reach
504K
Saves
14K
Shares
8K
Top Comments
Just what I needed before redoing my living room 😍 thans for the clarity!
This looks SO comfy and actually affordable?! Amazon is winning
Saved this because I’m moving next month - major help!
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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