Amazon Fitness - Get Fit Day
Amazon Fitness - Get Fit Day
Brief
For its Get Fit Day initiative, Amazon wanted to reinforce its positioning as the one-stop destination for fitness gear, wellness tools, and health-focused essentials. The campaign aimed to inspire people of all ages and lifestyles to kickstart or continue their fitness journeys using accessible, quality products from Amazon’s fitness category.
Strategy and Planning
Pulpkey brought together a diverse group of 12 creators -- ranging from gym trainers and swimmers to wellness influencers, runners, and even fitness-loving grandparents -- to ensure the campaign had mass appeal. Each creator showcased a fitness tip, transformation, or gear review with an organic plug of Amazon’s Get Fit Day sale. The storytelling struck a balance between motivation and practicality, keeping the tone inclusive, aspirational, and dynamic.
Performance
Creators
12
Content Made
12
Total Likes
147.4K
Total Comments
6.1K
Views
3.96M
Reach
1.66M
Saves
80K
Shares
45K
Top Comments
Maa bhi fitness queen nikli 😍🔥 I’m inspired fr 😭💪
Okay but why do I wanna start running after watching this 🥲✨
Love how real this feels - no gym bro energy, just pure good vibes 💯
Just showed this to my husband. Let’s see if he takes the hint 😏🛒
Man, Amazon really said fitness for EVERYONE and meant it 🙌🏽👏🏽
Okay but where’s the link to that fitness band?? 👟🧘
Pulpkey, founded in 2017, is India's most loved Influencer Marketing company. Pulpkey has a network of over 3,00,000 content creators and influencers across different categories. Pulpkey works with Fortune 500 brands like Amazon, Facebook, Google, Instagram, PayPal, Zara; top companies like Rebel Foods portfolio, Swiggy, ITC, Shaadi, Urban Company, Hotstar, Kingfisher, Taco Bell, Godrej, CureFit, Kent, OPPO among many more. Pulpkey's current mission is to empower modern brands to adopt creator-powered storytelling and on the contrary help anyone on the planet to pursue the passion economy
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